Worldwide campaigns to play a significant role in reducing road mortality by raising public consciousness about road safety issues, promoting safe behaviours, and advocating for policy changes. These campaigns contribute to creating a culture of responsible driving, pedestrian safety, and adherence to traffic rules.

Attendee Insights:
Learn how creating a global awareness of road safety through campaigns and initiatives can lead to a significant reduction in road mortality rates. By fostering a collective sense of responsibility and encouraging safer behaviours and how these campaigns contribute to creating safer roads for everyone.