Founded in 2002, Advanced Media is now the largest distributor of professional video, photo, broadcast and cinema equipment and accessories in the Middle East representing more than 100 recognizable brands including but not limited to Sony Professional Solutions, DJI, DJI Enterprise. Hasselblad, and RED. Conveniently located in Dubai, it conducts business across the MENA region covering every aspect of the industry from consultancy, training and sales to installation, service, and maintenance. Advanced Media recently inaugurated its new showrooms and service centers in Saudi Arabia and Egypt.